Hey lovely, Now that you have discovered and embraced the 'je ne sais quoi' of your practice - that thing that makes you unique and you are ready to share it with the world - here is some additional support in the areas of marketing/ programme creation and sales.
These are key areas to building your practice which is why I am pointing you in the direction of my go-to industry experts. The coaches and entrepreneurs below have really inspired and helped me along the way. I have either done courses with them or been part of their membership programmes and can really vouch for how amazing they are.
For your convenience and reference, I have added links to some of their videos and blog posts which I've found helpful. I would recommend you start following them closely on social media and sign up for their email newsletters too.
Creating packages and programmes
Gina DeVee is the creator of the Divine Living Academy and the QClub. She is a Coach/ Therapist and lifestyle entrepreneur. I took her course on how to create coaching packages a while back and it was super helpful.
Below, is an interview Gina did for a company called Urban Gilt. It summarises nicely some key points on building packages/ programmes and on building your confidence when it comes to pricing. Do not scroll down without reading this! It's a must!
Also, be sure to check out this free resource on how to structure your coaching programme by Cass and Tee at lovelyimpact. Their site has a tone of useful resources, some free and some paid-for. Worth checking out.
In this video - a standout tip for me was: Think about who you want to be to your audience? Do you want to be their best friend - holding their hand? Do you want to be their guru? An expert - teaching them something? Any of these are good options. Just be clear on who you want to be to them. And embody that in your emails.
Writing copy that turns website visitors into customers.
Marie Forleo is another of my industry gurus - especially when it comes to marketing and writing copy. She has a ton of free how-to videos and resources on her site.
She is the creator of the B-School designed to support entrepreneurs, as well as a programme called the Copy Cure to help entrepreneurs with their copy. Her site really is a treasure trove of goodies for all entrepreneurs.
Below is one of her videos which is nice and short and I found super helpful. But you will find more at MarieTV. I've included a link to that below.
In this show, Marie and her guests share actionable strategies for greater happiness, success, motivation, creativity, productivity, love, health, contribution and fulfillment - often with a lot of laughs. From business, marketing and career advice, to tackling failure, disappointment and fear, to philanthropy and doing our part to make the world a more loving, just and equitable place - we cover it all.
I'll be cheering for you all the way!
You can do this. I know you can!
* Quick message from me:
I hope you find these links and resources helpful. It's by no means a comprehensive list of all that's out there - but it's a start.
I'll be sure to keep on adding to this - so if there is an area where you'd like additional support, let me know and I'll do my best to do some research for you.
Wishing you an amazing journey ahead. And remember that I am here for you! So get in touch whenever you want!.
Hugs, Carolina
Quick bonus: handy links
Here is a list of some of the platforms I use for my work. I am not saying they are the best but I have found them helpful and easy to use so I'm sharing them with you in case you are looking for new alternatives.
